Our Founder
Rooted in a family-owned jewelry business, Simran Kotak founded Ethos Creations with a singular vision: to create jewelry designed to celebrate women—on their own terms. Inspired by the belief that true beauty begins within, Ethos Creations reflects a culture of empowerment that extends from the designers and craftspeople to the women who wear each piece.
Simran is deeply hands-on in every aspect of the brand, from design development and stone selection to manufacturing standards and final presentation. Her unwavering commitment to excellence ensures that every Ethos piece meets the highest standards of quality, craftsmanship, and integrity. Under her leadership, a woman-led team brings each design to life with precision, intention, and care.
"You deserve to have your own sparkle," says Kotak—a philosophy that defines Ethos Creations. Beyond creating exceptional jewelry, giving back is a core value of the brand. Ethos Creations proudly partners with Susan G. Komen, contributing to the fight to prevent and cure breast cancer.
Offering ethically sourced, lab-created diamonds of exceptional quality, refined designs, and accessible luxury pricing, Ethos Creations embodies beauty with purpose—crafted for women who choose to shine.